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TRAINING
Licensing Italia is committed to promote licensing training activities for the Italian market through meetings, seminars, events and through dedicated areas on the portal www.licensingitalia.it
The goal is to promote a greater understanding of licensing in Italy through the dissemination of information about the licensing market and the organization of meeting and training opportunities with the key players of the sector.
Licensing Seminars
Training is part of the mission of Licensing Italia that concerns the promotion of a more widespread knowledge of licensing.
The Licensing Seminars, organized since 2008 by Licensing Italia in cooperation with Editoriale Duesse and PricewaterhouseCoopers (PwC), are the first training courses in Italy entirely dedicated to investigate major issues of licensing.
The speakers of the Licensing Seminars are prominent Italian and international figures in the field of licensing, who come from diverse professional backgrounds and bring leading examples of successful cases.
The Licensing Seminars are designed to foster a participatory climate between the public and speakers and therefore represent a useful tool to come into direct contact with some of the main professionals of the sector and find comprehensive answers to key aspects of licensing.
Over 200 participants attended the Licensing Seminars during the previous three editions and the next edition is scheduled for January 2012.
Accademia Licensing (c/o Bologna Licensing Trade Fair)
The events represent a key moment to build or deepen the relationship between Licensor and Licensee. Licensing Italia promotes regular events that facilitate the contact between people operating in the licensing sector, then the match between demand and supply. For this reason, Licensing Italia is Partner of Bologna Licensing Trade Fair (BLTF), held in Bologna, in conjunction with the Children's Book Fair, open to all Italian and European operators. Inside BLTF was established the Licensing Academy that offer seminars and meetings between the various companies that have as main goal the improvement and growth of knowledge of licensing in Italy.
Licensing & Upgrading – Corso di Alta Formazione di Poli.design
Licensing Italia is the sponsor of the Advanced Learning Course of Poli.design - Consortium of Politecnico di Milano, Licensing & Upgrading.
The Advanced Learning Course Licensing & Upgrading, now at its second edition, examines the variables essential to starting and managing a licensing process in luxury field, facing the increasingly tight relationship with the activities of Brand Extension, contract until merchandising. areas and activities now interconnected with a common goal: make the business grown through many brands applications always with positive result.
The course allows, through 6 modules, to embrace the issues necessary for a good Licensing Manager through the deepening of information belonging to contexts related to planning, communication and distribution.
The Licensing Manager not only takes care of the formal design and technology of a product, but has to assumed an integral role in all phases of the cycle: production,distribution, communication. Licensing, in fact, is not just to license their own brand, but also brand extensions, merchandising and contract as designed could also be extended to other sectors or to other markets, their brands.
Info :
Tel. +39 02 2399 5864
Fax +39 02 2399 7217
formazione@polidesign.net
www.polidesign.net
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