The services offered by Licensing Italia cover every area of the licensing process and are addressed to both licensor companies and to licensee companies.

The main areas in which Licensing Italia operates are:

 

CONSULTING

The consulting services are intended to maximize the effectiveness and the results of licensing strategies, whether licensing-in or licensing-out.
Each consultancy is planned and designed on specific customer requirements.
Licensing Italia supports its clients in every phase of the licensing process: from the initial objective analysis to the reporting of royalties.
The main areas of consultation include: Marketing and communication, Scouting, Negotiations, Brand Assurance, Creative Development, Product Development, Legal and Administrative Assistance.

 

MARKET RESEARCHES

Market research is an essential tool to succeed in the field of licensing.
Through specific market research it is possible to locate the license most appropriate to achieve the objectives and the target.
Licensing Italia has matured over the years a significant experience in the field of research aimed at the area of licensing, both quantitative and qualitative.
Quantitative Research. Licensing Italia has been carrying out since 2007, in collaboration with the research institute C.R.A. of Milan, the multi-client research " Osservatorio Licensing" (Licensing Observatory), a permanent monitoring of the world of characters that allows the analysis throughout time of over 260 characters according to reputation, the intention of buying and the adaptability to different product categories.
Qualitative Research. Licensing Italia carries out on behalf of its clients numerous qualitative researches and focus groups, which are conducted by professionals through the use of group interviews of defined targets providing a deeper knowledge of specific aspects of licensing projects.
 

TRAINING

Training is part of the mission of Licensing Italia that concerns the promotion of a more widespread knowledge of licensing.
The Licensing Seminars, organized since 2008 by Licensing Italia in cooperation with Editoriale Duesse and PricewaterhouseCoopers (PwC), are the first training courses in Italy entirely dedicated to investigate major issues of licensing.
The speakers of the Licensing Seminars are prominent Italian and international figures in the field of licensing, who come from diverse professional backgrounds and bring leading examples of successful cases.
The Licensing Seminars are designed to foster a participatory climate between the public and speakers and therefore represent a useful tool to come into direct contact with some of the main professionals of the sector and find comprehensive answers to key aspects of licensing.
Over 200 participants attended the Licensing Seminars during the previous three editions and the next edition is scheduled for January 2012.

INFORMATION

The www.licensingitalia.it portal is the first online magazine in the field of licensing for the Italian market, with an average of 8,000 visitors per month.
Through licensingitalia.it it is possible to know in real time all of the licensing industry news, to get in touch with key players in the market and explore the main themes of licensing through exclusive interviews and dedicated columns.
The partnership with TOTAL LICENSING, the most popular magazine of licensing at the international level, also allows the portal to offer a complete overview of the licensing market.
All sections of the portal are available free of charge.
Since 2008 Licensing Italia sends a newsletter every month to a selected database and regularly subscribed users, in which they are presented with the latest news from the world of licensing. Currently, there are over 900 professionals subscribed to the newsletter that come from the worlds of licensing and of marketing and communication. To subscribe to the newsletter just fill out the form on the portal www.licensingitalia.it
Licensing Italia is the exclusive distributor for Italy of the publication The Guide to the Licensing World, one of the most comprehensive guides of the licensing industry in the market with 80 countries represented, more than 27,000 properties and over 1,900 licensors. To buy The Guide to the Licensing World with a 10% discount off the list price, simply send the attached form to info@licensingitalia.it

NETWORKING

Since January 2010, Licensing Italia is also home to LIMA Italy (International Licensing Industry Merchandisers’ Association), the only global trade association recognized by all the major industry players.
LIMA, based in New York, has offices in the UK, Germany, Italy, Spain, East Europe, Japan, China and India and brings together over 1,000 members who make up the most structured network of the licensing industry. Thanks to the networking between the various LIMA hubs, Licensing Italia is able to create qualified leads among the members of LIMA Italy at a national level and to promote meetings with the LIMA international associates to develop their business.
To become a member of LIMA, simply fill out the attached form and send it to cristina.angelucci@licensingitalia.it

ADVERTISING

The licensingitalia.it portal is a communication tool aimed at business.
You can plan a media campaign by publishing rotational banners on the homepage and institutional pages, by the inclusion of a company cards and license/product cards, and by targeted business communications. The traffic data of the portal is derived solely from consumer business and stands at an average of 8,000 monthly visitors and 18,000 page views.
For more information write to info@licensingitalia.it