Atlantyca Entertainmet, transmedia company based in Milan, has appointed three new licensing agencies that will represent Geronimo Stilton, its flagship brand. The announcement was made by Claudia Mazzucco, CEO Atlantyca Entertainment .

Sinerji Ltd, a leading group in the consumer products licensing and brand equity management based in Turkey;
European Licensing Company Ltd (ELC), one of the best licensing agencies in Eastern Europe and CIS, Geronimo Stilton will be in Russia, Poland, Hungary and Romania;
Asiana Licensing Inc. (ALI), the company that launched the industry's licensing and marketing in Korea.

The three agencies have been mandated to implement the strategies developed by the Atlantyca Licensing Division and adapt them to their own countries. As a company transmedia, Atlantyca support the activities of local agencies and the broadcast of the animated series with publishing operations to ensure the coherent development and success of the brand in each territory, Geronimo Stilton.