Fashion site shopstyle.co.uk has seen a surge in online traffic with new interest in high-end labels such as Ralph Lauren and Alexander McQueen.
During 2011, the site doubled its listed brands from 2,000 to 4,000 from more than 145 stores.
Searches for the top 10 luxury brands listed on the fashion site increased by 49 percent year-on-year. The site saw a 63 percent growth in unique users.
It topped 1.3m monthly unique users, increasing by 500,000 in 2011, predominantly fuelled by large increases in luxury brand activity online.
The trend follows a recent announcement by British luxury retailer Burberry of a 21 percent increase in revenue for 2011, pushing total revenue for the year to £574m, up from £480m the previous year.
It also follows reports of strong sales across luxury goods in the UK for 2011 which pointed to increased sales from customers in Asia, including China.
Luxury fashion label Ralph Lauren has reported better-than-expected results for the holiday quarter, helped by double-digit sales growth, with shares rising by more than 10 percent.
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