Ferrari closed 2011 with results never achieved: 2.251 billion in sales (+17.3%), 7,195 cars were delivered (+9.5%), 312.4 million of profit from ordinary activities (+3.2%) , which confirms the ability to finance itself.

These are the main figures of 2011 examined by Maranello Board under the chairmanship of Luca di Montezemolo and which show significant growth in China, USA, Germany and Great Britain. The ROS (Return on Sales) has been confirmed among the highest in the sector reached 14.1%. In 2011, significant investments, including R & D, have reached 279 million, in line with 2010. From the point of view of sales to signal the new leadership in America with 1958 cars sold increased by 8%. Of note is the excellent performance of Switzerland, where the FF has been particularly successful.

Brand-related activities (retail, licensing and e-commerce) continue to give satisfaction. Retail, with 50 stores worldwide, increased its turnover by 34%, with the theme park Ferrari Store in Abu Dhabi which is confirmed in the first place surpassing the 12.5 million euro turnover. With regard to the Licensing Division in 2011 were renewed multi-year contracts with major international partners such as Puma and new agreements were signed with luxury brands like Hublot (LVMH Group). The Ferrari Store Online sales grew 25% while the site Ferrari.com reached 350 million page views (+30%).

Facebook has over 6.2 million fans, up 65% of Youtube videos of Ferrari exceed 6 million (+ 50%) accesses. Greatly expanding the presence on social networks similar Chinese and Japanese. Great success of the Ferrari Museum in Maranello in 2011 reached the record figure of over 240 thousand visitors, of which 60% are foreigners.