7UP and Anya Hindmarsh Show Off Originality and Wit

Brands

Globally renowned luxury accessories designer, Anya Hindmarch, has partnered with 7UP® to design a one-of-a-kind clutch which pays homage to the lemon-lime refreshing beverage.

Debuted at her Spring/Summer 2016 show during London Fashion Week, Hindmarch has used the iconic brand, known for its originality and wit, to create a sophisticated accessory with a whimsical touch. Recreating the everyday in an extraordinary way, the British designer has taken the  7UP logo to create a meticulously crafted, metallic leather clutch inspired by the ‘80s sports aesthetic. The 7UP logo is embossed onto metallic capra leather, making a chic, retro statement.

The limited edition 7UP clutch is available now for pre-order at www.anyahindmarch.com, and will be available for purchase at Anya Hindmarch stores across the world as well as at prestige retailers globally from March 2016.