In a strong start to 2016, Sanrio has stepped up its brand building activity, looking to tap into its Japanese DNA and to win a more adult consumer across EMEA with fun, immersive activations. Hello Kitty appeared at two cherry blossom viewing events in April, in the LVMH owned Jardin d’ Acclimatation in Paris and […]
Category Archives: Animation & Characters
Financing and production company Alcon Entertainment has secured exclusive rights to produce animated theatrical motion pictures based on the iconic comic strip “Garfield,” it was jointly announced by Alcon co-founders and co-Chief Executive Officers Broderick Johnson and Andrew Kosove. Alcon acquired the rights from the creator of the Garfield comic series and brand, Jim Davis, […]
In a strong start to 2016, Sanrio has stepped up its brand building activity, looking to tap into its Japanese DNA and to win a more adult consumer across EMEA with fun, immersive activations. Hello Kitty appeared at two cherry blossom viewing events in April, in the LVMH owned Jardin d’ Acclimatation in Paris and […]
Simba Dickie Group is the Master Toy Licensee of Maggie & Bianca Fashion Friends brand, the new live action property of Rainbow. Licensing Italia had an exclusive interview with Werner Lenzner, Licensing & Strategic Development Manager of SIMBA DICKIE GROUP GmbH. L.I. What is the product line you are working on for the new […]
The Angry Birds movie is set to reach Italy’s screens in June, and licensee interest ahead of this major film event is higher than ever. Now independent licensing group Maurizio Distefano Licensing, which has been appointed as licensing agent in Italy and Switzerland for Angry Birds, has announced four more license agreements for the property […]