Leading character and content company, Aurora World has announced the Japanese launch of its new YooHoo plush line â a rebootof the 80-million-selling plush sensation to coincide with the arrival worldwide of the new 3D Netflix Original series YooHoo to the Rescue. The launch, like the new series, took place on 15 March. New YooHoo […]
Category Archives: Animation & Characters
Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has announced the arrival at retail of a number of new licensed products inspired by the cheeky little penguinâs recent return to TV. The latest output, which includes […]
Studio 100 Media|m4e and the geobra brandstĂ€tter Stiftung & Co. KG have signed an extensive license agreement for “Heidi”. The multi-year agreement covers the worldwide rights with the exception of some territories in Asia. As part of the cooperation, Playmobil figures of the popular series characters, various play sets matching Heidi’s adventures and more product […]
Maurizio Distefano Licensing (MDL) has a big Bologna line-up planned, with 18 properties making their presence felt on Stand B4 Hall 31 at the Bologna Licensing Trade Fair from 1-3 April. Among the highlights of the MDL stand are Bing, a huge preschool favourite in Italy, Masha and the Bear, a classic childrenâs property, and […]
New retailers include Next and Jo Jo Maman BĂ©bĂ© Long standing partners Sainsburyâs, Tesco and The Entertainer return for 2019 Categories represented include fashion, games, gifts, film, books and video games Brand Licensing Europeâs 2019 Retail Mentoring Programme is off to a flying start with 55 delegates already on board, surpassing the 54 who completed […]