MDL brokered deal for innovative four-month campaign that offers free downloads of Masha and the Bear episodes, games, e-books and more Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has brokered a major agreement that brings together the enormously popular children’s characters Masha and the Bear and […]
Category Archives: Animation & Characters
CPLG in cooperation with Viacom Nickelodeon Consumer Products brokered a collaboration with Polish streetwear brand PLNY LALA for a limited-edition clothing line inspired by Nickelodeon’s hit animated series, SpongeBob SquarePants. The range launched last week as part of Nickelodeon’s SpongeBob Gold campaign and is exclusively available to purchase in PLNY LALA’s pop-up shop at Mokotowska […]
Federation Kids & Family is proud to announce its licensing partnership in Italy with leading kids entertainment company Planeta Junior, for its premium time-traveling ballet series FIND ME IN PARIS. Now in its second Season, FIND ME IN PARIS (52 x 26) launched on the Disney Channel Italy in November 2018, alongside a worldwide debut […]
New York-based Surge Licensing, Inc. has tapped Mondo TV as licensing sub-agent for William Mark Corp.’s entertainment and toy brand, Feisty Pets, in Italy and Iberia. Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed. The line’s different characters boast fangs, evil grins or funny faces. Feisty Pets have grown […]
L.I. Can you explain what are the most important value and appeal of Godzilla? What had been the key elements of the enduring success? Ota Keiji: The popularity of the characters which has been established globally throughout its 64-year of history is, indeed, one of the biggest strengths of Godzilla. We believe that it was […]