Category Archives: Toy

Sony Pictures Consumer Products taps Hasbro as Global Master Toy Licensee for Ghostbusters™


Sony Pictures Consumer Products announced that Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, has been named the master toy licensee for Ghostbusters worldwide. Under the terms of the agreement, Hasbro will create a wide variety of toys inspired by the franchise and its entertainment properties globally designed to appeal to both fans of […]

Posted in Toy

Mondo TV announces YooHoo balloons deal with Grabo for Italy and Russia

Grabo YooHoo

World-leading maker of inflatables to produce wide range of YooHoo helium balloons Mondo TV, a major international player in the production, distribution and licensing of animated content, has announced a new license award for YooHoo, the highly successful property based on the hit Mondo TV and Aurora World co-production for children, YooHoo to the Rescue. […]

Three New Partners Go For Gold With Treasure X

Treasure X

Bulldog Licensing has secured three new agreements for Treasure X – the latest collectible sensation from Moose Toys.  Treasure X has sparked a playground craze and brought a new level of innovation to the collectible category through a hyper-unboxing process. Treasure X combines elements that children love including treasure hunting, collecting and great story-telling. Treasure […]

Aurora World launches new YooHoo plush line in Japan: displays and opening events with Hamleys as YooHoo to the Rescue debuts on Netflix

Hamleys YooHoo

Leading character and content company, Aurora World has announced the Japanese launch of its new YooHoo plush line – a rebootof the 80-million-selling plush sensation to coincide with the arrival worldwide of the new 3D Netflix Original series YooHoo to the Rescue. The launch, like the new series, took place on 15 March. New YooHoo […]

Posted in Toy
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