Sony Pictures Consumer Products announced that Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, has been named the master toy licensee for Ghostbusters worldwide. Under the terms of the agreement, Hasbro will create a wide variety of toys inspired by the franchise and its entertainment properties globally designed to appeal to both fans of […]
Category Archives: Toy
World-leading maker of inflatables to produce wide range of YooHoo helium balloons Mondo TV, a major international player in the production, distribution and licensing of animated content, has announced a new license award for YooHoo, the highly successful property based on the hit Mondo TV and Aurora World co-production for children, YooHoo to the Rescue. […]
Rainbow – the content powerhouse behind some of the worldâs best-loved brands for kids â has just announced a new partnership with toy giant Bandai America, appointed by master toy licensee Toy Plus for the distribution of 44 Cats toy line across the USA and Canada. Bandai, among global leaders in the toy industry, will […]
Bulldog Licensing has secured three new agreements for Treasure X â the latest collectible sensation from Moose Toys. Treasure X has sparked a playground craze and brought a new level of innovation to the collectible category through a hyper-unboxing process. Treasure X combines elements that children love including treasure hunting, collecting and great story-telling. Treasure […]
Leading character and content company, Aurora World has announced the Japanese launch of its new YooHoo plush line â a rebootof the 80-million-selling plush sensation to coincide with the arrival worldwide of the new 3D Netflix Original series YooHoo to the Rescue. The launch, like the new series, took place on 15 March. New YooHoo […]