Sports company PUMA has created a collection celebrating TETRIS®, one of the most recognizable video games in history, with shoes and apparel that feature the iconic Tetrimino playing pieces Ingeniously simple and timelessly engaging, TETRIS®, which was created by Russian video game designer Alexey Pajitnov, has been a favourite among video gamers of all ages […]
Category Archives: App & Videogames
The United Kingdom, France, Germany, Italy, and Spain amongst others top list of fast budding European markets, in addition to China, for consumer products Activision Blizzard Consumer Products Group (ABCPG) returns to Brand Licensing Europe 2019 (BLE) showcasing its strong international growth within key consumer video game markets, including the United Kingdom, Germany, Spain, France […]
Three YooHoo apps launched this spring; more to follow later in 2019 Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has announced the launch of a number of YooHoo mobile applications planned for this year. They are available on a variety of platforms, including Google Play and […]
It’s game on for Brand Licensing Europe 2019 with the launch of a new Gaming & eSports Activation in partnership with PowerStation Studios Located in the Brands & Lifestyle Zone at BLE, the Gaming & eSports Activation will offer a colourful, innovative and interactive gaming experience for visitors, including an AR-powered Character Mural and Gaming […]
New retailers include Next and Jo Jo Maman Bébé Long standing partners Sainsbury’s, Tesco and The Entertainer return for 2019 Categories represented include fashion, games, gifts, film, books and video games Brand Licensing Europe’s 2019 Retail Mentoring Programme is off to a flying start with 55 delegates already on board, surpassing the 54 who completed […]