Licensed clothing specialist Poetic Brands has extended its 7UP® Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP […]
Category Archives: Apparel&Accessories
National Geographic has announced that its first menswear collection will launch in Europe this September. In a new partnership with Hong Kong-based fashion sourcing company, Omnibrand Group, it is the brand’s first premium range of urban fashion apparel. Omnibrand’s apparel licensing arm, Corem Licensing, has signed a long-term strategic partnership with National Geographic to create […]
Dutch designer Marlou Breuls debuted at Amsterdam Fashion Week on Friday 8th March, with her SpongeBob x Marlou Breuls couture collection, in a collaboration brokered by CPLG on behalf of Viacom Nickelodeon Consumer Products. Entitled “The Icon Collection”, the range celebrates the 20th Anniversary of SpongeBob SquarePants and consists of eight looks that are inspired […]
Collaboration with Hunter Original set to make a big splash in multiple territories including UK & North America this July. This summer, Entertainment One (eOne) and Hunter partner on a limited-edition collection of footwear and accessories for children, that truly celebrates the joy of jumping in muddy puddles. Set to launch in a year full of […]
Iconic Italian Fashion House Moschino have teamed up again with Smiley, creating a Resort 2019 capsule collection, as this unique, individual, and inspirational collaboration hits its fourth year Jeremy Scott’s tongue in cheek approach to catwalk couture has become a hallmark of his exuberant seasonal collaborations with Smiley. The latest exciting collection, which has just […]