Category Archives: Beauty

Dana Cosmetics creates Mentos Herbissimo in Brazil


Dana Cosmetics, a leader in the Brazilian personal care market for over 60 years with deodorant and personal care products, launches a collaboration between Mentos, the leading mint brand of Perfetti Van Melle, and Dana’s bath and body brand Herbissimo, that will create a splash The collection consists of a Herbissimo Mentos bar soap, liquid […]

URODA Polska and DeAPlaneta Entertainment agree to take The Smurfs into children’s hygiene and perfume

Planeta_Puffi_Gift set

Uroda Polska, one of Europe’s leading hygiene and perfume manufacturers and distributors, has just signed a DeAPlaneta Entertainment deal to bring one of its most popular IPs: The Smurfs to its family hygiene collection. This agreement will lead to the distribution of limited edition perfume and hygiene products for children across Central and Eastern Europe, […]

Maurizio Distefano Licensing launches Marie-Antoinette brand in Italy

Logo Maria Antonietta

Maurizio Distefano Licensing (MDL) has acquired the rights for the licensing programme in Italy for Marie-Antoinette, the brand based on the famous French sovereign, known as an icon of elegance and style The Marie-Antoinette brand, owned by pan-European company Tempting Brands, which owns some of the world’s most intriguing and enticing brands and licenses, is […]

RHS and Heathcote & Ivory announce lavender-inspired toiletries collection


The Royal Horticultural Society (RHS) has announced the arrival in 2020 of the RHS Flower Blooms Lavender Garden collection of toiletries and accessories – the latest range in a highly successful RHS partnership with leading British beauty and fine toiletries company Heathcote & Ivory This collection, the third in the RHS Flower Blooms series, contains […]

Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Licensing International.
Privacy Policy and Newsletter Policy