Category Archives: Brands

Christmas with Maurizio Distefano Licensing

Natale Distefano

Maurizio Distefano Licensing agency has forged many partnerships between IPs in its extensive portfolio and leading Italian companies in various categories and is bringing to the shelves a rich offering of new products for Christmas 2022 Giochi Preziosi, a licensee for Bing, one of the best-loved TV series among Italian preschoolers, already offers a popular […]

Fruit-tella’s sweet licensing deals


Perfetti van Melle has secured significant agreements for Fruit-tella, the natural and tasty sweet brand produced using real fruit juice, and natural coloring flavours With a focus on the UK and Benelux markets, the full-service international agency Licensing Matters Global, has delivered partners for Fruit-tella which will extend the brand’s reach to the discerning kids, […]

URODA Polska and DeAPlaneta Entertainment agree to take The Smurfs into children’s hygiene and perfume

Planeta_Puffi_Gift set

Uroda Polska, one of Europe’s leading hygiene and perfume manufacturers and distributors, has just signed a DeAPlaneta Entertainment deal to bring one of its most popular IPs: The Smurfs to its family hygiene collection. This agreement will lead to the distribution of limited edition perfume and hygiene products for children across Central and Eastern Europe, […]

The Smurfs Join Forces with Maspex to Conquer the Baltic Countries

The Smurfs

Maspex, the biggest food company in Central and Eastern Europe, signed a deal with DeAPlaneta Entertainment to launch a collection of their most important products in Poland, Estonia, Latvia and Lithuania featuring The Smurfs The Smurfs will star in a range of branded food products including Puchatek (instant cocoa drink), Lubella (pasta) and Łowicz (jams). […]

ZAG and Danone Partner to Bring Miraculous™ Healthy Food and Beverages to Children Across Spain and Portugal


Award-winning global independent animation studio ZAG and multinational food-products corporation Danone have partnered to bring a range of healthy foods and beverages to children and families across Spain and Portugal Three of the Danone’s product lines—Actimel, Font Vella, and Danone Natural Yogurt—will feature the superheroes from ZAG’s flagship property, Miraculous™ – Tales of Ladybug and […]

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