Italiano
MV Agusta has announced the appointment of IMG as its exclusive worldwide licensing representative to expand its presence globally through a new range of consumer products Through the new multi-year partnership, IMG will work with MV Agusta to build a licensing programme focused on brand extensions and lifestyle products that reflect the company’s commitment to […]
Category Archives: Brands
08
Sep
Sep
Leading independent licensing agency, Sagoo has partnered with world class content creation company, Endemol Shine Group, to represent leading brands, Simon’s Cat, MasterChef and Peaky Blinders across select categories in France The brands join Sagoo’s impressive portfolio, which includes Rilakkuma, Care Bears, Miffy, Emily the Strange and a myriad of music brands such as The […]
07
Sep
Sep
In these challenging times, the brands are just perfect to cheer up the latest accessory in any outfit: an amazing fashionable collection of face masks has been developed with four of its most popular and international brands: Chupa Chups, Mentos, Smint and Airheads Perfetti Van Melle has teamed up with specialized and renown partners in […]
06
Aug
Aug
This July a stunning Chupa Chups Kids Center opened its doors offering families an exciting and entertaining experience in the city of Hangzhou in China The well-known Hangzhou Joy City Mall received a FUN and COLOURFUL makeover to celebrate the summer holidays with Chupa Chups, the popular lollipop brand that has been conquering the hearts […]
30
Jul
Jul
Two iconic brands, Coca-Cola and DIESEL, joined forces to create The (Re)Collection; a beautifully crafted and edgy capsule collection partially made of recycled materials The collection gained the Licensing International Excellence Awards 2020 nomination in the Best Collaboration category. Licensing Italia has interviewed Jackie Duff, Director – Global Licensing at The Coca-Cola Company. Licensing Italia: When and how […]
