Category Archives: Brands

tokidoki, the internationally renowned lifestyle brand based on iconic characters created by Italian artist Simone Legno, has appointed IMG as its exclusive licensing representative in Japan, Korea and Taiwan Launched in 2005 and named after the Japanese word for ‘sometimes’, tokidoki has amassed a cult-like following for its diverse array of character families, each one […]

Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market MDL shares Beanstalk’s philosophy that a successful licensing programme requires a strategic approach consistent with […]

Brand House Licensing builds on the successful introduction of the YooHoo brand at Expo Licensing Brasil 2019 Aurora World – a leading character and content company and the owner of the globally successful YooHoo brand – has announced the appointment of a new licensing agent in Brazil for YooHoo. Brand House Licensing will manage licensing […]

The Duke and Duchess of Sussex have trademarked their brand ‘Sussex Royal’, paving the way for official branded products to launch The application was published on the intellectual property office website on December 20, reported Sky News, having originally been submitted on June 21, 2019. Prince Harry and Meghan submitted the trademark application for a […]

Recognised children’s artist and illustrator, Nicoletta Costa, has signed a deal with leading European educational toy company, Ludattica, to create a range of sustainable games based on her instantly recognisable designs Launching at Nuremberg Toy Fair, the educational games and puzzles are manufactured from paper and cardboard, making them an environmentally friendly option. The products […]