Category Archives: Brands

Maurizio Distefano Licensing is Army of Apes agent for Italy

Army of Apes

Maurizio Distefano Licensing, the number 1 independent agency in Italy, confirms its famous pay-off “the evolution of licensing” thanks to the partnership with Global Merchandising Services which resulted in becoming agent for a brand that is nothing short of innovative: Army of Apes is the brand consisting of the collection of the famous NFTs that […]

Christmas with Maurizio Distefano Licensing

Natale Distefano

Maurizio Distefano Licensing agency has forged many partnerships between IPs in its extensive portfolio and leading Italian companies in various categories and is bringing to the shelves a rich offering of new products for Christmas 2022 Giochi Preziosi, a licensee for Bing, one of the best-loved TV series among Italian preschoolers, already offers a popular […]

Fruit-tella’s sweet licensing deals

Fruit-tella

Perfetti van Melle has secured significant agreements for Fruit-tella, the natural and tasty sweet brand produced using real fruit juice, and natural coloring flavours With a focus on the UK and Benelux markets, the full-service international agency Licensing Matters Global, has delivered partners for Fruit-tella which will extend the brand’s reach to the discerning kids, […]

URODA Polska and DeAPlaneta Entertainment agree to take The Smurfs into children’s hygiene and perfume

Planeta_Puffi_Gift set

Uroda Polska, one of Europe’s leading hygiene and perfume manufacturers and distributors, has just signed a DeAPlaneta Entertainment deal to bring one of its most popular IPs: The Smurfs to its family hygiene collection. This agreement will lead to the distribution of limited edition perfume and hygiene products for children across Central and Eastern Europe, […]

The Smurfs Join Forces with Maspex to Conquer the Baltic Countries

The Smurfs

Maspex, the biggest food company in Central and Eastern Europe, signed a deal with DeAPlaneta Entertainment to launch a collection of their most important products in Poland, Estonia, Latvia and Lithuania featuring The Smurfs The Smurfs will star in a range of branded food products including Puchatek (instant cocoa drink), Lubella (pasta) and Łowicz (jams). […]

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