Category Archives: Food

A sweet Christmas made possible by Baileys’ products


Maurizio Distefano Licensing is pleased to announce the launch of new products through the licensing agreements signed for the Baileys brand, creating an utterly delicious Christmas Baileys, the Original Irish Cream, is the world’s most loved liqueur and holds a special place in the hearts of Italians. It will add a touch of sweetness to […]

Easter 2023: Maurizio Distefano Licensing

Pasqua 2023 property Maurizio Distefano Licensing

Once again this Easter 2023, Maurizio Distefano Licensing is filling up on deals and placing animated series and brands on the shelves thanks to great chocolate partners, for an Easter full of novelties There are 9 properties in the Maurizio Distefano Licensing’s portfolio on shelf during the Easter 2023. Motta is excited to announce another […]

Fruit-tella’s sweet licensing deals


Perfetti van Melle has secured significant agreements for Fruit-tella, the natural and tasty sweet brand produced using real fruit juice, and natural coloring flavours With a focus on the UK and Benelux markets, the full-service international agency Licensing Matters Global, has delivered partners for Fruit-tella which will extend the brand’s reach to the discerning kids, […]

Pauls launches the first Chupa Chups Strawberry Cream Custard Snack in Australia

Perfetti Van Melle’s international brand Chupa Chups, represented in Australia by Asembl, has partnered with Pauls, Australia’s No.1 custard brand, for a strawberry cream custard that is sure to be this season’s must-have refrigerated snack On shelves in Woolworths and Independent grocery stores now, the Pauls Chupa Chups Inspired Strawberry Cream Custard is a delicious, […]

ZAG and Ferrero Partner for New Miraculous™ Promotion Across Europe

Miraculous_Kinder Surprise

Award-winning global independent animation studio ZAG has signed with famed Italian Chocolatier Ferrero for a European multi-territory in-store fall promotion for its flagship property, Miraculous™ – Tales of Ladybug and Cat Noir, commencing October 2022, across its Kinder Surprise Maxi 100g eggs.  The announcement was made today by Jeremy Zag, Founder and CEO, ZAG  Brokered […]

Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Licensing International.
Privacy Policy and Newsletter Policy