The Corporate Trademark/BrandĀ sector was the second largest portionĀ of the worldwide licensing businessĀ in 2014, generating 22.4% of theĀ global retail sales, which are pegged atĀ US$241.5B. The Corporate Brand sector generated US$2.71B in global royalties for the corporateĀ trademark and brand owners, or 20.2% of the globalĀ US$13.42B in overall royalties for the licensing business asĀ a whole. (The percentage of […]
