Category Archives: other

LIMA Global Licensing Industry Survey: Corporate Trademark Sector Hit $54.1B

The Corporate Trademark/Brand sector was the second largest portion of the worldwide licensing business in 2014, generating 22.4% of the global retail sales, which are pegged at US$241.5B. The Corporate Brand sector generated US$2.71B in global royalties for the corporate trademark and brand owners, or 20.2% of the global US$13.42B in overall royalties for the licensing business as a whole. (The percentage of […]

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