Category Archives: Sports

Juventus: from a football team to a global brand

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Da Total Licensing UK, Fall/Autumn 2017, http://www.totallicensing.com/ The history of Juventus Football Club is legendary with success on the pitch, but also brave decision-making off it and the European super club and Serie A champions launched a new logo and visual identity, marking the beginning of a new era for the Club, which will encompass a […]

WORLD RUGBY APPOINTS IMG AS GLOBAL MASTER LICENSEE

IMG_logo

World Rugby has appointed IMG to manage the global licensing and merchandising rights for the next two Rugby World Cups and its other tournaments. The long-term strategic partnership encompasses the Rugby World Cup 2019 and 2023 as a primary focus, as well as the Women’s Rugby World Cup, World Rugby U20 Championship and the World […]

IMG and Juventus enter licensing representation agreement for Asian territories, Australia and New Zealand

logo IMG

IMG has agreed an exclusive licensing deal with Juventus Football Club S.p.A to represent the Italian giants in a number of Asian territories, Australia and New Zealand. The multi-year deal comes after Juventus were crowned Serie A champions for the fifth consecutive year last season, a feat achieved only once before when the club also […]

IMG and Juventus enter licensing representation agreement for Asian territories, Australia and New Zealand

IMG has agreed an exclusive licensing deal with Juventus Football Club S.p.A to represent the Italian giants in a number of Asian territories, Australia and New Zealand. The multi-year deal comes after Juventus were crowned Serie A champions for the fifth consecutive year last season, a feat achieved only once before when the club also […]

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