Category Archives: Sports

Juventus renews and expands relationship with IMG to include U.S. and Canada

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Juventus Football Club S.p.A today announced it is renewing its existing licensing partnership with IMG, and has expanded the new multi-year agreement to include the U.S. and Canada. IMG has been Juventus’ exclusive licensing representative in Asian territories, Australia and New Zealand since 2016. During that time, the Italian club’s licensee portfolio has grown significantly […]

Juventus: from a football team to a global brand

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Da Total Licensing UK, Fall/Autumn 2017, https://www.totallicensing.com/ The history of Juventus Football Club is legendary with success on the pitch, but also brave decision-making off it and the European super club and Serie A champions launched a new logo and visual identity, marking the beginning of a new era for the Club, which will encompass a […]

WORLD RUGBY APPOINTS IMG AS GLOBAL MASTER LICENSEE

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World Rugby has appointed IMG to manage the global licensing and merchandising rights for the next two Rugby World Cups and its other tournaments. The long-term strategic partnership encompasses the Rugby World Cup 2019 and 2023 as a primary focus, as well as the Women’s Rugby World Cup, World Rugby U20 Championship and the World […]

IMG and Juventus enter licensing representation agreement for Asian territories, Australia and New Zealand

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IMG has agreed an exclusive licensing deal with Juventus Football Club S.p.A to represent the Italian giants in a number of Asian territories, Australia and New Zealand. The multi-year deal comes after Juventus were crowned Serie A champions for the fifth consecutive year last season, a feat achieved only once before when the club also […]

IMG and Juventus enter licensing representation agreement for Asian territories, Australia and New Zealand

IMG has agreed an exclusive licensing deal with Juventus Football Club S.p.A to represent the Italian giants in a number of Asian territories, Australia and New Zealand. The multi-year deal comes after Juventus were crowned Serie A champions for the fifth consecutive year last season, a feat achieved only once before when the club also […]

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