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2017 LIMA Global Licensing Industry Survey

lima global

LIMA announced the results of its Third Annual LIMA Global Licensing Industry Survey, quantifying worldwide royalty revenue and accompanying retail sales. According to the report, revenue derived from sales of products and services bearing trademarked names and likenesses of cartoon characters, corporate logos and brands, major sports teams and more totaled an estimated US$262.9 billion […]

ProSiebenSat.1 Licensing Adds Maggie & Bianca Fashion Friends To Its Portfolio

ProSiebenSat.1 Licensing has added another internationally successful licensed show for the core target group of children aged 8 to 12 – Rainbow’s new series “Maggie & Bianca Fashion Friends”. The license agreement between the ProSiebenSat.1 Group’s licensing company and Rainbow S.r.L covers the German-speaking region. Maggie & Bianca Fashion Friends is a live action drama/comedy […]

Tip the Mouse secures new licensing agreements

Studio Bozzetto has secured a swathe of new licensing agreements with some of Italy’s leading companies for a new range of Tip the Mouse branded products. In a trio of new deals secured via Maurizio Distefano the Evolution of Licensing, Simba has been named the master toy partner, delivering a range of 3D characters, toys […]

Felix the Cat gets his paws on Coach

This month sees Coach partner with DreamWorks’s Felix the Cat to create a fun and playful product collection. 16 lines across women’s ready to wear, handbags, jewelry and soft accessories featuring the World’s oldest animated character Felix the Cat launch across 13 global flagship stores, and high profile wholesalers including Nordstrom, Bloomingdales and Neiman […]

Maura Regan Named LIMA Executive Vice President

LIMA ( is excited to announce that Maura Regan will join the organization this month as Executive Vice President. Regan will bring her vast licensing knowledge and international expertise to broaden the scope of LIMA’s services and offerings to the global industry. Regan comes to LIMA following a 17-year career with Sesame Workshop, the nonprofit organization […]

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