CPLG to represent Emoji for France & Greece
The emoji company, the exclusive rights owner to the registered emoji® trademark, has appointed CPLG as its licensing agent for France and Greece.
CPLG will extend the emoji® brand lifestyle program into France and Greece targeting kids, teens and adults with an extensive cross-category range, including apparel, gifting, stationery, homewares and promotions.
The emoji® brand is the most communicative brand of the 21st century. Since 2013, the emoji company has extended its iconic brand into a physical and universal lifestyle program suitable for any age and gender.
Over the last four years, the emoji company have created the world’s biggest and most impressive library of icons which appeal to a universal target audience. Today, the official emoji® brand is registered in all major territories around the globe in up to 30 classes.
The emoji® brand is a truly universal lifestyle brand which is dynamic, versatile and constantly evolving. This expressive and colorful brand is the perfect mix of iconic branding and popular content, making it ideal for cross-category licensing and promotions.
Clementine Goutaine, Marketing & Retail Director, France at CPLG, commented: “We are delighted to represent the fantastic emoji® brand for the French and Greek markets. We believe that our expertise will help build the brand’s current popularity and success, and look forward to developing the business across all merchandising and promotional categories.”
“We are happy to work with CPLG who are experts in licensing and manage some of the most important brands,” says Marco Hüsges, CEO & Founder of the emoji company GmbH. “Together, we will focus on expanding the retail program for emoji® in France and Greece and work on noticeable brand collaborations.”