Cult Brand meets a classic: de Beukelaer Refreshment Sticks with original Chupa Chups® fillings
License partnership between Griesson – de Beukelaer and Chupa Chups® / As of March new products are permanently at retail in Germany.
The cult lollipop brand meets a classic in the de Beukelaer range of products: As of March 2018, the popular refreshment sticks from de Beukelaer are available with two liquid original Chupa Chups® fillings. The product has been developed as a license cooperation between Griesson – de Beukelaer (GdB) and Chupa Chups®, the world’s leading lollipop brand. The de Beukelaer refreshment sticks are available in two original Chupa Chups® flavours, strawberry and apple, covered in the dark chocolate that is typical of the category, beloved by fans of refreshment sticks.
For the DeBeukelaer refreshment sticks, GdB uses only cocoa bearing the UTZ-seal, which comes from a sustainable, socially, and environmentally safe cultivation. As such, the company contributes to the preservation of nature for current and future generations.