Frisk® granted Japan Brand License Award in the “New Face Licensed Brand” category
Perfetti van Melle is pleased to have Frisk® among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th – July 1st in Tokyo.
The Frisk® brand is synonym for a strong refreshing mint, a true mental energizer. It has been the leading mint brand in Japan for years, where it enjoys a brand awareness of 97%. In 2015, Perfetti van Melle’s licensing division prepared Frisk® to develop a premium licensing program for young and trendy urban professionals in Japan. Master Licensee Sanrio Far East represents the brand for licensing and Frisk® was successfully presented at the Tokyo licensing show last July 2015. To support premium product development, a fresh and minimalist style guide has been developed by a European fashion design agency. It offers a unique style interpretation of this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
Although Frisk® competed with many brands in the category of “New Face Licensed Brand 2015” the members of the committee selected it, highlighting: “Frisk® has given a strong impact on licensing market by starting the licensing program in Japan. FRISK® is superior in a topicality degree and FRISK®’s future success is greatly anticipated”.
Frisk® has already signed on several key categories such as personal care, apparel and accessories and the new signings include: Yamaki (apparel), Wego (apparel and accessories), Dic Corporation (technical sportswear), Suzuran (face masks), Race (lip care products), Doshisha (bath and body care). Several others are in the pipeline and will be revealed soon.
“Frisk® is a very powerful brand with a huge equity of strong instant refreshment that makes you feel confident to overcome the everyday hurdles in front of you. This image offers a wide array of possibilities to create original products with a strong identity or to team up with brands that wish to put this characteristic forward.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.