Hello Kitty, official Ambassador of the Japanese Pavilion for Expo 2015
Animation & Characters
The two key topics behind the Japanese pavilion are Health and Edutainment. Hello Kitty will be the testimonial of the Japanese culture, showing its heritage and traditions and accompanying visitors in their educational tour of the exhibition with a clear teaching role. The 4170 square meters venue will represent both richness and syncretism of the country.
For this special occasion she will be wearing a scarlet Kimono, with a lime āobiā, enriched by white, tending to pale pink, printed cherry blossoms.
Hello Kitty, international POP phenomenon, counting more than 12 million fans, symbolizes generosity, kindness but above all friendship. Her claim is āYou can never have too many friendsā.
Under the theme of āHarmonious Diversityā Japan aspire to convey feelings of appreciation – cherishing nature and remembering the many people involved in providing food. This message will be delivered by providing visitors with the experience of a faraway journey of food, extending from production areas to the dining table.
Hello Kitty will be attending a variety of PR activities and events during Expo.