Licensing Seminars - 1st edition 2008 - 2009

FIRST SESSION – 2008, 18th NOVEMBER

9:30 – 10:00
Welcome coffee

10:00 – 10:45
A introduction to the licensing trade
Luigi Viganò

10:45 – 11:45
“Licensing and branding : consumer styles and new scenary” 
Giorgio Lavelli, Managing Director – Radar

11:45 – 12:45
Brand Assurance Process
Erika Bertoni, Senior Brand Assurance – Warner Bros Consumer Products

12:45 – 14:00
Lunch

14:00 – 14:45
Osservatorio Licensing : a quantitative approach to drive licensing strategies 
Fulvio Albertella, Partner – C.R.A. (Customized Research Analisys)

14:45 – 15:45
Licensing Management Program: how to improve company performance 
Dr. Fabrizio Santaloia – PriceWaterhouseCoopers

15:45 – 16:15
Coffee break

16:15 – 16:45
Licensing 10 rules 
Roberta Nebbia, Managing Director – Licensing Italia

16:45 – 17:30
Question Time

SECOND SESSION- 2009,24th FEBRUARY

9:30 – 10:00
Welcome coffee

10:00 – 11:00
Licensing main principles
Kelvyn Gardner, Managing Director – LIMA UK

11:00 – 12:00
Too much properties? How to better choose
Eddy Jamus, Bimbologo – Kids International

12:00 – 13:00
Brand : use and protection aspects
Avv. Barbara Ferri – TLS

13:00 – 14:15
Lunch

14:15 – 15:15
Toys successful properties in Italy and Europe : First Release 2008
Dott.ssa Cinzia Bertoli, Senior Account Executive – NPD Group

15:15 – 16:15
Counterfeiting and intellectual property violations. Risks and intervention strategies
Fabrizio Santaloia, Partner – PriceWaterhouseCoopers
Sara Martocchia, Executive – PriceWaterhouseCoopers

16:15 – 16:30
Coffee break

16:30 -17:15
How born a successful property : Winx Club case history
Friderico Gatti, Licensing Director – Rainbow

17:15 – 18:00
Industrial brand : Brand Extension strategies
Maurizio Occhipinti, Managing Director – Slice

18:00 – 18:30
Question time
THIRD SESSION – 2009, 2nd APRIL

9:30 – 10:00
Welcome coffee

10:00 – 11:00
Licensing in newsstand channel
Furio Cicogna, Consulente

11:00 – 12:00
The main elements of a licensing agreement
Avv. Pietro Orzalesi – TLS

12:00 – 13:00
“Back to school” properties (season 2008) and the first 2009 novelties of traditional toy in Italy 
Dott.ssa Cinzia Bertoli, Senior Account Executive – NPD Group

13:00 – 14:15
Lunch

14:15 – 15:00
Development factor of the market and licensing agencies’ role
Dott. Gianpietro Peia, CEO – Backstage

15:00 – 15:45
Fashion Licensing: methodologies and case histories
Dott. Giuseppe De Vecchi, President – La Quinta Group

15:45 – 16:00
Coffee break

16:00 – 16.45
Brand Extension in Fashion: from internal BU to the market.
Dott. Piergiorgio Dal Santo –  International Marketing and Licensing Consultant

17:30 – 18:00
Question time