Licensing Seminars - 2nd edition 2009 - 2010
9:30 – 10:00
Welcome coffee
10:00 – 11:00
Overview on licensing market
Francesca Ash, Publisher – TOTAL LICENSING
11:00 – 12:00
Brand Licensing in Italy. Which the next development?
Daniele di Montezemolo – DANIELE DI MONTEZEMOLO e ASSOCIATI LICENSING
12:00 – 13:00
Licensing in the fashion system: evolution, problems, outlook
Barbara Giannelli – STUDIO BARBARA GIANNELLI- Strategie per lo sviluppo del marchio
13:00 – 14:00
Lunch
14:00 – 15:00
Art and Licensing by Ugo Nespolo
Ugo Nespolo – STUDIO NESPOLO
15:00 – 15:45
Industrial property – Brand : discipline and protection
Avv. Barbara Ferri – TLS
15:45 – 16:00
Coffee break
16:00 – 16:45
How to create an international licensing program for an Italian brand  :  Ducati case history
Lucio Attina’, Brand Development Director – DUCATI MOTOR HOLDING SPA
16:45 – 17:30
Licensing Management Program – How to improve company performance
Fabrizio Santaloia, Partner Licensing Management –Â Â PRICEWATERHOUSECOOPERS
17:30 – 18:15
New trends: children come back Children
Eddy Jamus, Bimbologo – Kids International
18:15 – 18:30
Question time
SECOND SESSION – Â 2010, 25th FEBRUARY
9:30 – 10:00
Welcome coffee
10:00 – 11:00
Entertainment meets nutrition : Disney case history
Marta Bommezzadri, Giornalista  – Food Editore Â
Attilia Pavarini, Director Consumer Products Italy Food, Health, Beauty and Pets – Disney Consumer Products
11:00 – 12:00
Intellectual property – Copyright: discipline and protection
Avv. Prof. Gaetano Arnò – TLS
12:00 – 13:00
Case History Geronimo Stilton (dal publishing alle serie animate)Â
Maria Giovanna Gurrieri, Direttore Licensing –Â ATLANTYCA
13:00 – 14:00
Lunch
14:00 – 15:00
A new licensing business model : Elastic Rights case historyÂ
Elena Picco, Managing Director – Elastic Rights
15:00 – 15:45
Economic aspects of the licensing agreementÂ
Margherita Rampinini, Manager – Price WaterhouseCoopers
15:45 – 16:00
Coffee break
16:00 – 16:45
How to use at the best Style Guide and create successful products
Paolo di Mauro, Presidente – WARMUP AGENCY
16:45 – 17:30
How market research can help to orientate in the licensing market
Elena Signorelli, Partner – CRAÂ (Customized Research & Analysis)
17:30 – 18:15
Licensing & Upgrading: new opportunities for “Made in Italy”
Marco Turinetto – Docente Politecnico di Milano
18:15 – 18:30
Question time
THIRD SESSION – 2010, 22nd APRIL
9:30 – 10:00
Welcome coffee
10:00 – 11:00
Licensing and sponsorhip agreement
Avv. Pietro Orzalesi – TLS
11:00 – 12:00
New marketing levers: “Licensing and Sponsorchip”Â
Winand Krawinkel, Marketing Director – ADIDAS
12:00 – 13:00
Football monitor: an abstract about fun, sponsorhip and official product purchase
Marco Dell’Acqua, Research Director – CRA- Customized Research Analysis
13:00 – 14:00
Lunch
14:00 – 15:00
Videogames market: future devolpment of an emerging media
Alberto Coco, Marketing Director – Ubisoft
15:00 – 15:45
Market crisis : licensing as an innovative marketing leverÂ
Maurizio Distefano, General Manager – Warner Bros Consumer Products
15:45 – 16:00
Coffee break
16:00 – 16:30
TV broadcasting of animated series, from live action to licensing
Fabrizio Margaria, Kids and Teens Purchase Director – Mediaset
16:30 – 17:00
Counterfeiting and intellectual property violation – Risks and protection strategies
Margherita Rampinini, Manager – Price WaterhouseCoopers
17:00 – 17:30
Question time