Licensing Seminars - 2nd edition 2009 - 2010

FIRST SESSION – 2009, 3rd DECEMBER

9:30 – 10:00
Welcome coffee

10:00 – 11:00
Overview on licensing market
Francesca Ash, Publisher – TOTAL LICENSING

11:00 – 12:00
Brand Licensing in Italy. Which the next development?
Daniele di Montezemolo – DANIELE DI MONTEZEMOLO e ASSOCIATI LICENSING

12:00 – 13:00
Licensing in the fashion system: evolution, problems, outlook
Barbara Giannelli – STUDIO BARBARA GIANNELLI- Strategie per lo sviluppo del marchio

13:00 – 14:00
Lunch

14:00 – 15:00
Art and Licensing by Ugo Nespolo
Ugo Nespolo – STUDIO NESPOLO

15:00 – 15:45
Industrial property – Brand : discipline and protection
Avv. Barbara Ferri – TLS

15:45 – 16:00
Coffee break

16:00 – 16:45
How to create an international licensing program for an Italian brand  :  Ducati case history
Lucio Attina’, Brand Development Director – DUCATI MOTOR HOLDING SPA

16:45 – 17:30
Licensing Management Program – How to improve company performance
Fabrizio Santaloia, Partner Licensing Management –  PRICEWATERHOUSECOOPERS

17:30 – 18:15
New trends: children come back Children
Eddy Jamus, Bimbologo – Kids International

18:15 – 18:30
Question time

SECOND SESSION –  2010, 25th FEBRUARY

9:30 – 10:00
Welcome coffee

10:00 – 11:00
Entertainment meets nutrition : Disney case history
Marta Bommezzadri, Giornalista  – Food Editore
Attilia Pavarini, Director Consumer Products Italy Food, Health, Beauty and Pets  – Disney Consumer Products

11:00 – 12:00
Intellectual property – Copyright: discipline and protection
Avv. Prof. Gaetano Arnò – TLS

12:00 – 13:00
Case History Geronimo Stilton (dal publishing alle serie animate) 
Maria Giovanna Gurrieri, Direttore Licensing – ATLANTYCA

13:00 – 14:00
Lunch

14:00 – 15:00
A new licensing business model : Elastic Rights case history 
Elena Picco, Managing Director – Elastic Rights

15:00 – 15:45
Economic aspects of the licensing agreement 
Margherita Rampinini, Manager – Price WaterhouseCoopers

15:45 – 16:00
Coffee break

16:00 – 16:45
How to use at the best Style Guide and create successful products
Paolo di Mauro, Presidente – WARMUP AGENCY

16:45 – 17:30
How market research can help to orientate in the licensing market
Elena Signorelli, Partner – CRA (Customized Research & Analysis)

17:30 – 18:15
Licensing & Upgrading: new opportunities for “Made in Italy”
Marco Turinetto – Docente Politecnico di Milano

18:15 – 18:30
Question time
THIRD SESSION – 2010, 22nd APRIL

9:30 – 10:00
Welcome coffee

10:00 – 11:00
Licensing and sponsorhip agreement
Avv. Pietro Orzalesi – TLS

11:00 – 12:00
New marketing levers: “Licensing and Sponsorchip” 
Winand Krawinkel, Marketing Director – ADIDAS

12:00 – 13:00
Football monitor: an abstract about fun, sponsorhip and official product purchase
Marco Dell’Acqua, Research Director – CRA- Customized Research Analysis

13:00 – 14:00
Lunch

14:00 – 15:00
Videogames market: future devolpment of an emerging media
Alberto Coco, Marketing Director – Ubisoft

15:00 – 15:45
Market crisis : licensing as an innovative marketing lever 
Maurizio Distefano, General Manager – Warner Bros Consumer Products

15:45 – 16:00
Coffee break

16:00 – 16:30
TV broadcasting of animated series, from live action to licensing
Fabrizio Margaria, Kids and Teens Purchase Director – Mediaset

16:30 – 17:00
Counterfeiting and intellectual property violation – Risks and protection strategies
Margherita Rampinini, Manager – Price WaterhouseCoopers

17:00 – 17:30
Question time