Licensing Seminars - 3rd edition 2010 - 2011

FIRST SESSION, 2011 25th JANUARY

PRE-SCHOOL – Licensing opportunities in the Italian market compared to European one.

9:30 – 10:00
Welcome coffee

10:00 – 11:00
Intellectual property – Copyright: regulation and protection
Avv. Prof. Gaetano Arnò – PWC Tax & Legal Services

11:00 – 12:00
The programming for children and teens on DTT. The editorial policy and the success of Rai Yoyo.
Sara Cabras, Responsabile Programmazione e Acquisti RaiYoyo e RaiGulp, Rai

12:00 – 13:00
Licensing opportunity of a pre-school brand.
Eleonora Schiavoni, Managing Director Victoria Licensing & Marketing

13:00 – 14:00
Lunch

14:00 – 15:00
Pre-school animation in Italy. Prospect for the Italian Companies.
Francesco Manfio – Cartoon Italia President

15:00 – 15:45
Pre-School publishing in Italy.
Antonella Vincenzi – Franco Cosimo Panini

15:45 – 16:00
Coffee break

16:00 – 16:45
Licensing Management Program : how to improve company performance
Fabrizio Santaloia, Partner Licensing Management – PricewaterhouseCoopers

16:45 – 17:15
Question time
SECOND SESSIONE – 2011, 3rd MARCH

FASHION & DESIGN –  New licensing strategy for the fashion market 

9:30 – 10:00
Welcome coffee

10:00 – 11:00
L’Oréal Italia licensing. The relationship between headquarers, Fashion Houseand Italian branch
Camilla Schiavone, Brand Manager – L’Oréal Italia

11:00 – 12:00
Economic aspects of licensing agreements in the fashion industry
Avv. Pietro Orzalesi – PWC Tax & Legal Services

12:00 – 13:00
Devolpment strategies in fashion of Hello Kitty brand
Gabriella Amodio – Open Mark

13:00 – 14:00
Lunch

14:00 – 15:00
Children total look : i grandi nomi del fashion&design a misura di bambino
Mario Totaro, General Manager –  MAFRAT S.p.A

15:00 – 15:30
Io Valentina : fashion devolpment of “cult” property 
Maria Grazia Bussandri, Managing Director – Premium Lic.

15:30 – 16:30
Design for Licensing: the answer from designers to the licensing critical issues
Raffaella Mangiarotti, design teacher – Politecnico di Milano;
Omar Carano, licensing designer e Jessica Prunotto, licensing designer – Warm Up Agency.

16:30 – 17:30
Licensing agreements in the fashion industry
Fabrizio Santaloia, Partner Licensing Management – PricewaterhouseCoopers

17:30 – 18:00
Question time
THIRD SESSION – 2011, 18th MAY

 

BRAND LICENSING
Development trends anlaysis in Italy and Europe

9:30 – 10:00
Welcome coffee

10:00 – 11:00
Intellectual property counterfeiting and piracy : risks and prevention strategies in the fashion industry
Fabrizio Santaloia, Partner Licensing Management – PricewaterhouseCoopers

11:00 – 12:00
How to extend your brand globally
Ciarán Coyle, Managing Director – International Beanstalk

12:00 – 13:00
ITALIA2
Alberto Fusignani, Owner – Independent Ideas

13:00 – 14:00
Lunch

14:00 – 14:45
Modigliani : how worth the brand? 
Manfredi Ricca, Managing Director – Interbrand

15:30 – 16:15
How ecology can help brand’s growth.
Stefano Corti, Marketing Director – Lifegate / Impatto Zero

16:15 – 17:00
Brand value and values
Laura Minestroni, Sociology of culture and communication – Università La Sapienza Roma

17:00 – 18:00
Industrial property – Trademark : regulation and protection
Avv. Barbara Mirta Ferri – PWC Tax & Legal Services

18:00 – 18:15
Question time