FIRST SESSION – 2013, FEBRUARY 19th 

10:30 – 11:00
“Basic of Licensing – Italian edition”
Roberta Nebbia, LIMA Italy

11:00 – 11:30
Licensing business today
Fabrizio Santaloia, PwC and Sara Martocchia, PwC Forensic

11:30 – 12:00
Licensing Legal Issue
Barbara Ferri, PwC Tax & Legal

12:00 – 12:30
Question Time

~ light lunch ~

14:00 – 14:45
FASHION LICENSING: Blumarine Case History
Jean-Marc Russenberger, Blumarine

14:45 – 15:30
ENTERTAINMENT LICENSING – Hello Kitty Case History
Roberto Lanzi, Sanrio

15:30 – 16:15
Brand emotional power
Gianandrea Abbate, Emotional Marketing

SECOND SESSION – 2013, APRILE 16th

10:30 – 11:00
Licensing as growing strategy
Lucio Morini, Gabbiano

11:00 – 11:30
Music Licensing – Bravado
Patrizia Conte, Universal Music

11:30 – 12:00
Pre-school: mums’ habits and opportunities
Maria Letizia Verri, GN Research and Ilaria Ingrosso, GN Research

12:00 – 12:30
Question Time

~ light lunch ~

14:00 – 14:45
Moonbootize the World – Moon Boot Case History
Maurizio Di Trani, Moon Boot

14:45 – 15:30
Economic Issues in Licensing Agreement
Fabrizio Santaloia, PwC and Sara Martocchia, PwC Forensic