Licensing Seminars - 5th edition 2014

PROGRAM OF THE DAY WEDNESDAY of ‘May 7, 2014

9:30 to 10:15
industrial and intellectual Private: substantive and procedural discipline (notes) and License Agreements
Pietro Orzalesi, PwC Tax & Legal Services

10:15 to 11:00
Store Wars and the 10 laws of excellent retail
Emanuele Sacerdote, Author of “The retail strategy in the fashion and luxury”

11:00 to 11:45
The case Smemoranda: from brand agenda
Rudy Rezzoli, GUT Edizioni

11:45 to 12:30
From automotive design to license programs
Fabio Calorio, Pininfarina Extra

12:30 to 12:45
question Time

12:45 to 13:45

~~~ light lunch ~~~

13:45 to 14:30
The sixth sense of the chocolate
GB Capes, Venchi S.p.A.

2:30 p.m. to 3:00 p.m.
Total Brand Licensing – a new magazine for trademark and corporate brands
Francesca Ash, Total Licensing

15:00 to 15:45
Winx: 10 years of success
Mariateresa Zucchelli, Rainbow

15:45 to 16:30
The Licensing Management programs: how to improve business performance
Margherita Rampinini, PwC Forensic Services

TUESDAY Program of the day ‘October 28, 2014

9.45- 10:45 Expo 2015 – The Licensing opportunities

Attilia Pavarini – The Walt Disney Italy and Luca Bianchetti – Expo 2015

10:45 to 11:30 Parallel imports and License Agreement: the present scenario, the law references and the desire to protect the Licensee

Francesco De Luca – Cartorama

11:30 to 12:15 Hotel Amenities: a new frontier for the licensing (English speech)

Susan Howard Memory – JRS Amenities (Canada)

12:15 to 13:00 Fake Finder: Web and Online Infringements

Margherita Rampinini – PwC Forensic Services

13:00 to 14:00

~~~ Light Lunch~~~

14:00 to 14:45 Worldcart: a successful paper

Luca Lazzarotto – Worldcart

14:45 to 15:30 The Age of Psycho-Economy

Gianandrea Abbate – Emotional Marketing