PROGRAM TUESDAY ‘May 12, 2015

“Pinocchio: an intangible treasure”

Pierfrancesco Bernacchi – Collodi National Foundation

“Pinocchio: a material treasure”

Claudio Massari – Bic Worldwide Master Licensor

“Operation Trademark”

Oscar Massari – Bic Worldwide Master Licensor

“Bear: from cult films to global lifestyle brand”

Federico Delunas – Bear Industries

“Developments in the legal protection of trademark and trade dress in EU”

Marina Lanfranconi – Partner Studio Milalegal

“Masha and Bear: an unexpected success”

Maurizio Distefano – The Evolution of Licensing

“The case Moleskine”

Maria Sebregondi – Director of Brand Equity and Communication Moleskine

“Supply chain management practices: the protection of know-how from supplier to retailer”

Margherita Rampinini – Senior Manager PwC Forensic