Created by Ruth Handler in 1959 to show girls the infinite possibilities they have for their future, Barbie, the world’s most famous Fashion Doll, has been inspiring girls for 65 years to be anything they want.

From astronaut to presidential candidate, from chef to zoologist, there are no limits that Barbie has not surpassed. Today, with over 200 careers under her belt, Barbie continues to inspire the limitless potential in every girl and encourages them to pursue their dreams.

Mattel‘s licensing rights are managed in Italy by the agency Victoria Licensing.




Mattel is a leading global toy company and owner of one of the strongest portfolios of children's and family entertainment franchises in the world We create innovative products and experiences that i...
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