Care Bears

Created in the 1980s by American Greetings to entertain preschoolers, the Care Bears are a group of more than 30 adorable bears that come in different colors, each with a unique symbol on its tummy that represents the bear’s duty and personality.

Care Bears have enjoyed enormous success in the US and Europe since their debut, and today are one of the most loved properties of all times with an awareness level of over 80%.