Fireman Sam

Fireman Sam narrates the adventures of Sam and his firefighting team in Pontypandy, a village in Wales. Sam the Fireman is the community hero always ready to help everyone, not limited to emergencies and fires but also solving various problems.

The animated series is broadcast in 36 languages, in 155 countries, with a total of over 161 episodes.

In Italy, it airs on Cartoonito. The character of Sam has become synonymous with safety and has served as the “spokesperson” for the “Safer with SAM!” project.

Mattel‘s licensing rights are managed in Italy by the agency Victoria Licensing.