Fisher-Price ® is the #1 toys in the world for infants and preschoolers.
For over 75 years moms have relied on toys Fisher-Price ® to help the development of their children through play.
Brand #1 among the brands dedicated to childhood and preschool education for quality, safety, experience and fun.
- Brand awareness: 98%.
- 96% of families with children has at least a toy Fisher-Price.
- $ 2.5 billion in worldwide sales (as of 2007)
- 3 times the market share of nearest competitor (in the division toys for children).
- Distribution in more than 140 countries.
- The Fisher-Price products are ever present on TV.
- The Fisher-Price website reaches 25 million visits each year.