Fisher Price

In 1931, Herman Fisher and Irving Price embarked on a journey that would change the toy industry. Their goal: to create games that would aid in children’s development. For over 90 years, Fisher-Price has remained deeply committed to the principle of play as a method of learning.

In fact, the Fisher-Price Play Lab was established, where a specialized team of early childhood development experts collaborates with a group of enthusiastic, fun-loving little testers to play, test, and evaluate every Fisher-Price® toy destined for sale.

Mattel‘s licensing rights are managed in Italy by the agency Victoria Licensing.