Fisher Price

Fisher-Price ® is the #1 toys in the world for infants and preschoolers.

For over 75 years moms have relied on toys Fisher-Price ® to help the development of their children through play.

Brand #1 among the brands dedicated to childhood and preschool education for quality, safety, experience and fun.

  • Brand awareness: 98%.
  • 96% of families with children has at least a toy Fisher-Price.
  • $ 2.5 billion in worldwide sales (as of 2007)
  • 3 times the market share of nearest competitor (in the division toys for children).
  • Distribution in more than 140 countries.
  • The Fisher-Price products are ever present on TV.
  • The Fisher-Price website reaches 25 million visits each year.


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