Line Friends

Line Friends is a globally famous brand that was born in Korea in 2011 from the most known messaging app in the East, LINE

Its characters, firstly used as stickers and gifs for the app, are characterised by an essential and clean line just like the K pop trends and have soon become the protagonists of many merchandising products. The main characters are Brown the bear, Cony the bunny and Sally the duck who appear in a popular series of animated episodes on their YouTube channel.

LINE FRIENDS has made important collaborations with l’Occitane, Beats, Mr. Maria, Bang&Olufsen, Samsung and Moleskine.