Little People

Little People is the preschool brand within the extensive Fisher-Price family, creating a world of miniature characters and places filled with endless fun, kindness, and many smiles for the little ones.

Originally called “Fisher-Price Play Family,” the name was changed to Little People by consumers themselves who, when entering stores, asked for the product with an easy-to-remember name: “Little People.” To date, more than 2 billion Little People characters have been sold.

Mattel‘s licensing rights are managed in Italy by the agency Victoria Licensing.