Created by Lee Falk in 1934 by King Features, Mandrake the Magician soon became a cult phenomenon.

His comic strips were published all over the world. In Italy, Mandrake has a further significance: it became the magician par excellence, with a total recognition.

Success in numerous publications, Mandrake continues to enchant new generations of fans.


Premium S.r.l.

Premium was founded in 1973 by Giancarlo Fregnani who had a big experience in promotions and consumer, for which he created promotional campaign today considered "historical". Among founders of the I...
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