Monster High

Introduced to the market by Mattel for the first time in 2010, Monster High quickly became one of the most successful and beloved children’s properties of all time. The franchise seeks to promote a more inclusive world where everyone is proud to be themselves and accepts exactly who they are, a concept more relevant and timely than ever. The Monster High are back with a series of fantastic reimagined characters but still inspired by the original monster friends, for a new generation that embraces diversity and accepts what makes them unique.

Mattel, Nickelodeon, and Paramount presented the live-action musical of Monster High in October 2022 with great success. Following the musical, it was made a 26-episode animated series (April 2023) featuring the most glamorous “monster friends” ever.

Monster High: The Movie, directed by Todd Holland, tells the story of Clawdeen Wolf, born half-human and half-werewolf. After arriving at her new school, Monster High, Clawdeen befriends her classmates Frankie Stein and Draculaura. For the first time in her life, she feels like she has finally found a place where she can truly be herself, despite keeping her human half a secret. When a devious plan to destroy Monster High threatens to reveal her true identity, Clawdeen must learn to accept her “monstrous” werewolf side and, together with her new friends, find a way to save the situation.

Mattel‘s licensing rights are managed in Italy by the agency Victoria Licensing.