MOTU – Masters of the Universe

Mattel has brought back one of its extraordinary properties, an icon of contemporary pop culture, Masters of the Universe, featuring its protagonists He-Man and Skeletor.

Since its initial launch in 1982, Masters of the Universe has been a cultural phenomenon that has spanned multiple generations, igniting the “power” among fans worldwide. In the 1980s, Masters of the Universe was already a $2 billion franchise, including toys and consumer products.

In 2022, on the occasion of its 40th anniversary, Mattel relaunched Masters of the Universe through a global franchise project that involved various types of content for all fans, expanding the story and characters within the vast universe. The animated series “He-Man and the Masters of the Universe” and “Revelation” are available on Netflix.

Mattel‘s licensing rights are managed in Italy by the agency Victoria Licensing.