Pocoyo

Rainbow Group is the licensing agent for Pocoyo in Italy

Pocoyo is pure edutainment. The show follows the adventures of Pocoyo, a 4-year-old boy, and his friends as they, amid fun little messes, discover different aspects of the surrounding world: from the more material ones (e.g., shapes and colors) to the intangible ones (values such as friendship and respect).  The strong morality, the funny occurrences and the centrality of music and learning English have enabled the brand to gain solid awareness, becoming a fan favorite.