Pocoyo

Rainbow is Pocoyo’s licensing agent in Italy.

Pocoyo is pure edutainment. The show follows the adventures of Pocoyo, a four-year-old boy, and his friends as they discover the different aspects of the world around them: from the more material ones like shapes and colours to the immaterial ones like friendship and respect.

The edutainment features, the funny stories and the importance of music and learning English have brought the brand to success, making it one of children’s favourite shows.