The Smurfs

Among the best-known brands in the world, The Smurfs is managed by Rainbow as licensing agent on the Italian territory for IMPS/LAFIG, historical licensing house of the timeless brand The Smurfs

The Smurfs need no introduction. For more than 60 years, the brand has been a perfect mix of sympathy, friendship, tolerance, and respect for the environment that never ceases to excite, with stories rich in edutainment and always engaging, offering countless licensing opportunities for more than 4 generations of fans.





Founded in 1995 by the visionary genius of Iginio Straffi, the group's chairman and CEO, Rainbow is known worldwide for extraordinarily successful brands such as the Winx Club saga, famous for its con...
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