The Smurfs

A perfect mix of fun, friendship, tolerance and respect for the environment, The Smurfs never ceases to inspire thanks to its edutainment-rich and always engaging stories, offering countless licensing possibilities to more than 4 generations of fans.

The Smurfs brand celebrates its 65th anniversary in 2023.

The Smurfs is managed by Rainbow as licensing agent on the Italian territory for IMPS/LAFIG