Premium S.r.l.

Premium was founded in 1973 by Giancarlo Fregnani who had a big experience in promotions and consumer, for which he created promotional campaign today considered “historical”.

Among founders of the Italian licensing industry, Premium s.r.l. was the first to speak licensing in Italy, starting with Warner Bros. and DC Comics characters, Mattel’s brands, MGM and United Artists, just to remember some licenses.

Nowadays, Premium represents King Features Syndacate, Inc. (part of Hearst Holdings, Inc.), who has the worldwide rights of some historical character such as Popeye, Olive Oyl and Betty Boop.

Premium s.r.l. also promotes Italian authors who present all the characteristic to start a licensing project. From here, the collaboration with Guido Crepax’s sons for Valentina. Recently Premium s.r.l. has started to work with Ernesto Carugati for the art works of the Italian artist, Salvatore Fiume.

Info aziendali

Sito webhttp://www.premiumlicensing.it/

Referenti

Licenze

Baby Boop

Betty Boop was a beautiful baby girl. The productions for the girls from zero to eight 8 years is more suitable to be used Baby Boop, the childhood version of Betty Boop. Baby Boop Betty Boop is very ...

Baby Leo O' Pard

The childhood version of the series Leo O'Pard was created  to meet the demand for editorial publications for early childhood. It was so successful that the publications in the form of illustrat ...

Baby Popeye

The characters of the family Baby Popeye won the Telly Award in the Children's Audience Category. Baby version of the Popeye characters show that they are able to do, since childhood group, a lot of ...

Beetle Bailey

Perhaps not everyone knows that Beetle Bailey was not born as a soldier but as a college student. His enlistment occurs only later, but its nature has not changed. His motto: "if you get attacked by ...

Betty Boop

Born in Broadway, created by Max Fleischer in the thirties, Betty Boop quickly became a legend: the first is the femme fatale of the animation, the "Queen of Cartoons." Since its debut in the Fleisch ...

Blondie

The comic strip "Blondie" was created in 1930 from the pen of Chic Young and is then continued by his son Dean Young. The Adventures of Blondie and Dagobert were published all over the world and are ...

Duckland

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Flash Gordon

The first science fiction comic book hero Flash Gordon debuted in 1934 by writer Alex Raymond's legendary. Since then, along with his girlfriend Dale Arlen, the scientist Dr. Hans Zarkov and his arch ...

Grimmy

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Hägar

...

Krazy Kat

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Mandrake

Created by Lee Falk in 1934 by King Features, Mandrake the Magician soon became a cult phenomenon. His comic strips were published all over the world. In Italy, Mandrake has a further significance: i ...

Olive Oyl

The great appeal of Olive Oyl is to be found in its absolute naturalness: it is friendly, cheerful and fun with a strong character that makes an independent, not deceived by anyone. Olive Oyl is wort ...

Popeye

Popeye the sailor is par excellence. He accompanied the growth generations and his adventures are recognized throughout the world. It's not a superhero, is a man of flesh and bone, with the virtues a ...

Valentina di Crepax

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