LIMA Licensing Awards 2016 Winners


The event was held following a busy first day of Licensing Expo (Tuesday June 21) at the Mandalay Bay Convention Center, and was hosted by comedian and entertainer Mike Hammer.

“The awards this year really are a celebration of licensing excellence from around the world,” Charles Riotto, president of LIMA, told The Source.
“We received entries from 15 different countries and over 20% of our winners are from outside the US.”

Danny Simon, founder of The Licensing Group, was inducted into the LIMA Hall of Fame.
In a heartfelt acceptance speech, Danny paid tribute to the uniqueness of the licensing industry for its fellowship and camaraderie.
He said: “It’s good to give back, because you always get back more than you give.”

The full list of winners is below:


Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group
Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC
Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.
Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC
Film/TV/Entertainment – Animated: Peppa Pig – Entertainment One
Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens –   Disney Consumer Products & Interactive Media
Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media
Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment
Retailer: Hot Topic – Doctor Who licensing program
Sports: NFLPA


Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)
Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint
Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)
Food/Beverage: The Republic of Tea for Downton Abbey
Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection
Home Décor: Pottery Barn for Star Wars Millennium Falcon Bed
Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection
Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid

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