m4e secures Simba Toys as new toy partner and master manufacturer for MIA AND ME

Simba Toys has been named as toy partner for m4e’s successful hit-series Mia and me”. The German brand management and media company m4e AG who is handling the worldwide distribution of the show, has signed on one of the world’s largest toy manufacturers to the brand’s extensive licensing program. Simba Toys will be developing a new range of dolls and toys for “Mia and me” that will be made available to international markets, following the launch in Germany, Austria and Switzerland in 2018. Furthermore, Simba Toys will become m4e’s international master toy manufacturing partner for the brand.

“’Mia and me’ is a successful series being pretty popular with girls. As an exclusive partner within the toy branch we are looking forward to developing a new ‘Mia and me’ range contributing all our creativity and passion for toys. We see great potential for ‘Mia and me’ products in the toy market and we are looking forward to the cooperation with m4e”, says Michael Sieber, CEO of SIMBA DICKIE GROUP.

“We are thrilled to work together with our long-term partner Simba Toys on our key brand ‘Mia and me’. This will further strengthen the success of ‘Mia and me’ in the toy industry and beyond for the next few generations”, adds Bernd Conrad, Commercial Director at m4e AG.

“Mia and me“ is created by Gerhard Hahn and a production of Hahn & m4e Productions GmbH – a joint venture between m4e AG and Gerhard Hahn. The series is co-produced by Rainbow and ZDF German Television Network. The show’s first two seasons are successfully broadcasted in Germany, Italy, France and many other territories. Season 3 is now available, while season 4 and a feature film are already in development.

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