MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!
Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.
The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.
This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.
Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.
The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.