New Sesame Street dress up range on the way
Bulldog Licensing signs deal with Rubie’s Masquerade for the iconic evergreen brand
Fans of Sesame Street will be able to dress up as Elmo, Cookie Monster, and the rest of their favourite friends from the classic TV series with a new range of dress up and accessories from Rubie’s Masquerade.
Leading European agency, Bulldog Licensing, which manages the consumer products programme for Sesame Street in the UK and Eire, has signed the deal with Rubie’s to develop adult, children’s and pet lines for the dress up and accessories range.
Rob Corney, Bulldog Licensing MD, says: “Sesame Street has a special place in the hearts of all generations throughout the UK, so the new partnership with Rubies Masquerade is a great addition to the consumer products portfolio. The characters are part of the nation’s fabric and will make fantastic dress-up products.
Sesame Street showcased its brand power with the 50th birthday celebrations last year and this is carrying through with activity throughout 2020 and beyond. The licensing programme is seeing significant growth in the territory with new partners, new categories and increased listings, a trend which is set to continue with retailers looking to back the brand in increasing numbers.”
Fans of Sesame Street can catch Elmo’s World and Cookie Monster’s Foodie Truck on Tiny Pop. With over 25 million fans across its social media channels, over a million of whom are in the UK, Sesame Street continues to engage with both children and adults alike.