Universal Brand Development, and licensing agent WildBrain CPLG, celebrate Felix the Catâs 100th anniversary this month with a number of exciting product launches including a capsule footwear collection from Skechers. The Skechers x Felix the Cat footwear collection for women highlights the happy-go-lucky attitude of Felix the Cat on Skechersâ popular styles â featuring his […]
Leolandia in Italy to Bring âPJ Masks Cityâ Attraction to Families in 2020 Entertainment One (eOne) is excited to announce that it has secured a multi-year agreement with Leolandia, Italyâs leading theme park destination for families, that will see the launch of the worldâs first PJ Masks City theme park attraction in 2020. Construction on […]
Mondo TV, one of the largest European producers and distributors of animated content, and licensing agent in Italy, Spain and Portugal for the phenomenally successful interactive plush toys Feisty Pets, has announced yet another award for the fast-growing property â this time for books targeted at the Spain, Portugal and Andorra markets Starting from Q2 […]
PepsiCo has hand their fingers on the pulse of fashion for years, and now theyâve created a home for it all The brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world. This next chapter for PepsiCo […]
Classic childrenâs book provides the theme for Bluewaterâs extensive outdoor nature trail to kick off two-year partnership As The Very Hungry Caterpillar continues to celebrate its 50th anniversary, Rocket Licensing, which manages the licensing of the brand in the UK, has formed a partnership with leading shopping destination, Bluewater, for a slate of promotional activity. […]