Felix the Cat celebrates its 100th anniversary with commemorative collections

Felix 100 logo

Universal Brand Development, and licensing agent WildBrain CPLG, celebrate Felix the Cat’s 100th anniversary this month with a number of exciting product launches including a capsule footwear collection from Skechers. The Skechers x Felix the Cat footwear collection for women highlights the happy-go-lucky attitude of Felix the Cat on Skechers’ popular styles – featuring his […]

ENTERTAINMENT ONE PARTNERS WITH LEOLANDIA FOR THE WORLD’S FIRST PJ MASKS THEME PARK ATTRACTION

PJ Masks

Leolandia in Italy to Bring ‘PJ Masks City’ Attraction to Families in 2020 Entertainment One (eOne) is excited to announce that it has secured a multi-year agreement with Leolandia, Italy’s leading theme park destination for families, that will see the launch of the world’s first PJ Masks City theme park attraction in 2020. Construction on […]

Mondo TV announces major Feisty Pets book deal

feisty pets

Mondo TV, one of the largest European producers and distributors of animated content, and licensing agent in Italy, Spain and Portugal for the phenomenally successful interactive plush toys Feisty Pets, has announced yet another award for the fast-growing property – this time for books targeted at the Spain, Portugal and Andorra markets Starting from Q2 […]

PepsiCo is proud to announce the launch House of PepsiCo

PepsiCo

PepsiCo has hand their fingers on the pulse of fashion for years, and now they’ve created a home for it all The brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.    This next chapter for PepsiCo […]

The Very Hungry Caterpillar wiggles into Bluewater

Bluewater

Classic children’s book provides the theme for Bluewater’s extensive outdoor nature trail to kick off two-year partnership As The Very Hungry Caterpillar continues to celebrate its 50th anniversary, Rocket Licensing, which manages the licensing of the brand in the UK, has formed a partnership with leading shopping destination, Bluewater, for a slate of promotional activity. […]

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