MDL brokered deal for innovative four-month campaign that offers free downloads of Masha and the Bear episodes, games, e-books and more Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has brokered a major agreement that brings together the enormously popular children’s characters Masha and the Bear and […]
CPLG in cooperation with Viacom Nickelodeon Consumer Products brokered a collaboration with Polish streetwear brand PLNY LALA for a limited-edition clothing line inspired by Nickelodeon’s hit animated series, SpongeBob SquarePants. The range launched last week as part of Nickelodeon’s SpongeBob Gold campaign and is exclusively available to purchase in PLNY LALA’s pop-up shop at Mokotowska […]
New Managing Directors appointed to grow the UK and CEE & Nordics business CPLG has promoted John Taylor and Slawomir Ekiert to the positions of Managing Director UK and Managing Director Central Eastern Europe (CEE) & Nordics, respectively, reporting in to Maarten Weck, who was recently named Executive Vice President and Managing Director of CPLG. […]
Federation Kids & Family is proud to announce its licensing partnership in Italy with leading kids entertainment company Planeta Junior, for its premium time-traveling ballet series FIND ME IN PARIS. Now in its second Season, FIND ME IN PARIS (52 x 26) launched on the Disney Channel Italy in November 2018, alongside a worldwide debut […]
New York-based Surge Licensing, Inc. has tapped Mondo TV as licensing sub-agent for William Mark Corp.’s entertainment and toy brand, Feisty Pets, in Italy and Iberia. Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed. The line’s different characters boast fangs, evil grins or funny faces. Feisty Pets have grown […]